You Might Need a Barcode

You Might Need a Barcode

Imagine this: you’ve got a product. It’s polished and ready for the big league. You want it on the shelves of every retail store out there, and you have a retailer actually interested in selling it. Just one problem…you need a barcode so their stores...

The Value of a Little Charm

What does the ice cream shop clerk and the secretary of your potential buyer have in common?  They both have something you want.  And if you approach them like everyone else, chances are you’ll get the same minimal results from them.  There’s an easy way...

The Key to “Faking It ’til You Make It”

Rowan Atkinson plays an under-qualified spy in Johnny EnglishI’m sure you’ve heard the phrase “fake it ‘til you make it.” It’s almost a mantra for entrepreneurs, and I see a smile from whoever says it. What makes me pause for thought is the realization that people...